Guides
Free guides for getting found, selling and running the business.
Practical, written for Indian small businesses and D2C brands, and useful whether or not you ever work with us.
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Get found
1 guide
- Google Business Profile setup that brings calls
A practical guide for Indian small businesses to set up and run a Google Business Profile that turns searches into calls and visits.
- Google Business Profile setup that brings calls
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Enquiries & follow-up
1 guide
- Why enquiries go cold, and how to follow up same day
A simple same-day follow-up system for Indian small businesses, run from WhatsApp and one shared sheet, with a calling outline and weekly review.
- Why enquiries go cold, and how to follow up same day
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WhatsApp
1 guide
- WhatsApp Business app or API: which one you need
What the free WhatsApp Business app does, what the API adds, what it costs in general terms, and a simple rule for when to move up.
- WhatsApp Business app or API: which one you need
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D2C growth
1 guide
- Paying creators for results, not follower counts
How to run a performance creator programme for a D2C brand: payout ladders, briefs, tracking, disclosure rules and picking the right creators.
- Paying creators for results, not follower counts
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Operations
1 guide
- Write your first SOP in an afternoon
A practical way for owners to write down the one job only they know, test it with staff, and build a small process library in 8 weeks.
- Write your first SOP in an afternoon
Next step
Tell us what keeps breaking.
A 30-minute video call. You describe the problem, we tell you whether we can fix it, and if not, who could.